Luxury, executive, and specialist sports cars are more than just transportation; they represent style, technology, and performance.UK drivers visited dealerships looking for vehicles that perfectly combine elegance, power, and modern innovation. From famous German sedans to high-performance sports cars, here are the 15 most popular luxury vehicles in the UK.
All registration data comes from the Society of Motor Manufacturers and Traders (SMMT), the voice of the British motor industry.
Luxury Cars
Mercedes S-Class
For drivers seeking advanced technology without fully switching to electric, the Mercedes S-Class remains impressive. It features Level 4 autonomous driving capabilities, allowing it to park itself and, in certain regions, even drive on the autobahn without assistance.
The MBUX infotainment system, augmented reality navigation, and Pre-Safe collision anticipation enhance convenience and safety.
BMW i7
BMW’s all-electric i7 shows that luxury electric vehicles are now mainstream. Its striking exterior and cobalt-blue interior accents make a bold visual impact, while plush seating, multiple screens, and a soundtrack composed by Hans Zimmer elevate the cabin experience.
With 0-62 mph in 5.5 seconds, performance is impressive too.
Mercedes EQS
The EQS is Mercedes’ flagship electric vehicle, merging the futuristic charm of the S-Class with electric innovation. Its hyperscreen dashboard stretches 56 inches, creating a complete digital command center. The EQS offers nearly 500 miles of range and fast charging in just 31 minutes.
Audi A8
Audi’s A8 stands out for its comfort and understated luxury. Its three-screen cockpit features advanced technology while maintaining an elegant design. It offers a more budget-friendly option in the luxury market without sacrificing style or performance.
Bentley Continental GT
Few cars combine classic style with modern performance like the Bentley Continental GT. Equipped with a twin-turbo V8 and hybrid motor, it reaches 208 mph and accelerates from 0-60 mph in 3.1 seconds. Reflecting its high-quality craftsmanship and timeless design.
Executive Cars
Mercedes C-Class
The fifth-generation C-Class offers a mix of comfort, technology, and tradition. Hybrid engine options provide a smooth driving experience, while the 11.9-inch touchscreen and interior inspired by the S-Class deliver premium appeal.
Audi A6
The A6 embodies understated elegance, featuring twin touchscreens, mild-hybrid engines, and a roomy interior. This executive sedan is practical yet premium.
BMW 5 Series
The 5 Series successfully balances performance and luxury. It comes with hybrid and electric options, and the dual curved displays along with top-notch materials enhance the interior.
Mercedes E-Class
Spacious and functional, the E-Class offers a 614-liter trunk and various powertrain choices. Its MBUX full-width screen significantly improves the passenger experience.
Mercedes EQE
Mercedes’ electric alternative to the E-Class boasts a range of 300–350 miles and provides a smooth, quiet ride. The MBUX Hyperscreen and semi-autonomous safety features make it a modern executive option. Prices start at £68,000.
Specialist Sports Cars
Porsche Taycan
Porsche’s first all-electric sports car, the Taycan, combines performance, sustainability, and style. The Turbo S model can go from 0-60 mph in 2.6 seconds and offers a range of up to 246 miles. Prices begin at £86,000.
Porsche 911
The legendary 911 merges classic design with modern luxury. Turbo and Turbo S models deliver 572–640 horsepower, while the Carrera 4S and Turbo variants feature all-wheel drive. Prices start at £100,000.
Audi e-tron GT
With an acceleration of 0-60 mph in 3.1 seconds, this electric GT merges performance and sustainability. High-quality materials, ambient lighting, and rapid charging (80% in 23 minutes) make it a strong choice. Prices start at £107,000.
Porsche 718
The 718 Cayman and Boxster offer mid-engine agility and can accelerate from 0-60 mph in 3.7 seconds. Their interiors feature premium leather, Alcantara, and aluminum trim. Prices start at £45,000.
Audi TT
The compact TT combines sporty handling with luxury materials. Its Quattro all-wheel drive ensures stability, while the MMI digital cockpit integrates infotainment smoothly. Prices start at £46,000.
Travel in Style, Anywhere in the World
If buying isn’t an option, Ray Executive Cars premium chauffeur services provide a luxury experience worldwide.
- Business Class: Mercedes E-Class or similar vehicles.
- First Class: Mercedes S-Class for special occasions.
- Business Van: Mercedes V-Class, Range Rover Autobiography for up to five passengers.
